Tag: Content
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Top 7 Tips to Give Your Content Marketing a Boost This Holiday Season
Holiday season is when most people relax and let their hair down. For content marketers,it is quite the opposite. They have the arduous task of convincing consumers to spend big on their own product/ service and not on their competitors’. They also have to compete against all the big brands with their emotional videos and…
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5 Ways to Find Good Content for Content Marketing
As a content marketer, not only do you have to write good content and promote it, but you also have to curate content from other channels. Curating content allows you to be consistent with your posting and have constant audience engagement. Good content from trusted sources will also show your audience that you’re knowledgeable about…
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Top 5 Tips to Choose the Best Blog Topic
All bloggers have one common problem while starting or even maintaining a blog – “What do I write about?”. This is a valid concern as it plays a critical part in the success or failure of your blog. Choosing the right topic also gives you the freedom to plan out your blog posts and build…
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5 Characteristics of Content that Goes Viral
Everybody wants viral content. The idea that something you created can be shared and seen around the world is flattering. It’s also great for your message or your brand. But, viral content isn’t just a lucky coincidence. There are common characteristics of viral content that you can use to make yours go further.
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Using Content for Client Acquisition
Experts agree that the key to effective content marketing lies in the creation of useful content. Content marketing is an on-going process that involves identifying dynamic platforms, which allow you to communicate with the target audience, without necessarily selling to them. It is an opportunity for a brand or a company to share valuable information…
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How to Ensure That Google Knows Your Content is Original
In a perfect world, no one would rip off the content from your website and use it on theirs and Google would be perfectly aware about who the original author of the content is. Creating original content is a major struggle for most companies and content creators. Some people even take the easy route and…
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Great Content that Performs Well in Google Search Results
The ultimate goal of any content marketer or a content marketing campaign is to ensure that the online content allows a website to rank well on Google search results. In a bid to improve rankings quickly, there are many companies and marketers who have resorted to black hat SEO techniques like keyword stuffing, buying links,…
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Users Can Now Create Their Own Magazines for Tablets using Flipboard
Flipboard is an extremely popular app for tablets that allows users to view content by flipping through it like they would to read a magazine. Flipboard presents tablet-friendly content to users in an attractive manner and people love it so much that this application was able to attract close to 50 million users in a…
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Utilitarian Content Marketing is The Need of the Hour
If recent trends are to be believed, people do not want glitz and glamour. Practicality and relevancy seems to be of the utmost importance for customers and readers. Sadly, very few companies are thinking of utilitarian content marketing and most are using content marketing channels to churn out as much marketing material as they can.…
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Get on the Content Marketing Bandwagon Now!
As we reported earlier – a survey by Econsultancy shows that more than 70% of respondents are looking to increase their content marketing budgets in 2013. Also, the latest Panda and Penguin updates to the Google search engine algorithm have changed the ways of SEO. The new updates mean that content is king and only…