Tag: content marketing
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Non-Profits Relying on Content Marketing for Public Outreach
Content marketing has been instrumental in enhancing customer engagement, increasing website traffic and driving sales for businesses. Now, not-for-profit organizations are also reaching out to their target audience through relevant, branded content. A new study conducted by the Content Marketing Institute and Blackbaud, a company providing software and services to non-profits, points to the increasing…
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Create Eye-Catching YouTube Channel Pages
People are clamoring for more visual content and what can be better than creating videos for fans, followers and potential customers. Videos also have more potential to go viral than textual content and are much more share-worthy and attention-grabbing. YouTube is probably the best place to publish your videos. There are millions of channels on…
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Re-Energize Your Brand with A New Website! – Part 3
If you are planning on a new website, we have some important tips for you in this piece. Before you delete your old website and launch the new one, I’d suggest following these steps for a smooth transition.
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Re-Energize Your Brand with A New Website! – Part 2
As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described…
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Impartial Content is Crucial in Any Content Marketing Strategy
Consumers are highly knowledgeable nowadays and apart from wanting original, relevant and valuable content, they want content that is impartial. They are aware that no business is perfect and they appreciate it when a business has the courage to acknowledge their imperfections. This is why you should encourage your content creation team to write articles…
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Customers Dictate How Content is Created
Most companies believe that content marketing includes having a blog and sharing posts on various social networking platforms. Starting off content marketing campaigns this way is a good idea but there is so much more that companies need to do to have successful and effective content marketing campaigns.
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Startups Need Content Marketing Just as Much as Big Businesses Do
Many startups and small businesses do not to bother with content marketing at all. They do not have the resources to set up an efficient content marketing team and they are simply not big enough to make an impact with their content. As a result, most start-ups rely on landing pages and PPC ads to…
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How to Ensure That Google Knows Your Content is Original
In a perfect world, no one would rip off the content from your website and use it on theirs and Google would be perfectly aware about who the original author of the content is. Creating original content is a major struggle for most companies and content creators. Some people even take the easy route and…
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Great Content that Performs Well in Google Search Results
The ultimate goal of any content marketer or a content marketing campaign is to ensure that the online content allows a website to rank well on Google search results. In a bid to improve rankings quickly, there are many companies and marketers who have resorted to black hat SEO techniques like keyword stuffing, buying links,…