Tag: content marketing
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How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
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Content Promotion 2022: What’s changed?
The pandemic had a widespread effect on industries worldwide. Consequently, thought leaders in the world of content marketing had to adapt their content marketing strategies to the new circumstances. Now more than ever, consumers want highly personalized support, asking more and more from businesses. Content marketing plays a huge role in this process, allowing customers…
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8 Important Metrics You Need to Track For Your Content Performance
You spend a lot of time and effort writing the most crucial piece of content for your blog. Does your job end when you hit ‘publish’? No. You need content performance metrics. Content performance metrics give you a view into what your customers like and how they engage with the piece. Identifying and measuring the…
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10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
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Top Visual Marketing Strategies: Images Vs. Videos – What To Use Where
Strategic Marketing Tactics Depend On The Situation Marketing is straightforward and downright abstract. How is this the situation, and why? Well, there are a few things you want to think about. For one thing, the “goal posts” of technology are constantly changing. Just look at history. A hundred and fifty years ago, pamphlets and posters…
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6 Reasons Why Your Remote Sales Team Must Use Content Marketing
Salespeople have had to adapt fast to the remote world, learning new techniques and systems of working to help them hit and exceed their targets while away from the office. In doing so, they have had to overcome several unique challenges. They have found ways to shut out distractions, deal with the lack of meaningful…
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17 Best Tools For Content Creation In 2021
There is a whole host of content creation tools available for users online. With so many tools out there, it can be hard to find the perfect content creation tool for you. Here is a handy guide to the best tools available in 2021, their unique features and strengths. Categories: Best Collaborative Content Creation Tools…
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How to Use Video Marketing to Increase eCommerce Sales
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy to capture the audience’s attention. Be it content writing, social media campaigns or newsletters – you’ve tried it all and yet you don’t see a lot of traction. If you’re a marketer yourself, worry not! This one strategy…
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10 Ways To Get More Conversions With Your Social Media Headlines
8 out of 10 people only read the headlines to your posts. If someone gets past the headline, they’re actually in the minority. Think about it this way: if this article had a title called “Conversions” or “Conversions Advice” or something from that spectrum, you would’ve probably skipped this article. Content is important, but good…
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Top 12 B2B Content Marketing Trends for 2021
Over the past few years, B2B marketing has seen some dramatic changes. While networking, site visits and face-to-face meetings were once considered the only way to bring more business, today even B2B marketers need to have a presence online. B2B content marketing has become a very important lead generation avenue, and no B2B marketing strategy…