Category: Content marketing
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How To Convert your Podcast into Bite-Sized Content
It’s 2021. Companies are leveraging all forms of content to grow their audience and generate business. One content format that has seen a steady rise in popularity is Podcasts. Podcasts can be short or long, audio or video, and can have one or more hosts. The versatility of this content format is what got people…
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Top Visual Marketing Strategies: Images Vs. Videos – What To Use Where
Strategic Marketing Tactics Depend On The Situation Marketing is straightforward and downright abstract. How is this the situation, and why? Well, there are a few things you want to think about. For one thing, the “goal posts” of technology are constantly changing. Just look at history. A hundred and fifty years ago, pamphlets and posters…
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6 Reasons Why Your Remote Sales Team Must Use Content Marketing
Salespeople have had to adapt fast to the remote world, learning new techniques and systems of working to help them hit and exceed their targets while away from the office. In doing so, they have had to overcome several unique challenges. They have found ways to shut out distractions, deal with the lack of meaningful…
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17 Best Tools For Content Creation In 2021
There is a whole host of content creation tools available for users online. With so many tools out there, it can be hard to find the perfect content creation tool for you. Here is a handy guide to the best tools available in 2021, their unique features and strengths. Categories: Best Collaborative Content Creation Tools…
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How to Use Video Marketing to Increase eCommerce Sales
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy to capture the audience’s attention. Be it content writing, social media campaigns or newsletters – you’ve tried it all and yet you don’t see a lot of traction. If you’re a marketer yourself, worry not! This one strategy…
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10 Ways To Get More Conversions With Your Social Media Headlines
8 out of 10 people only read the headlines to your posts. If someone gets past the headline, they’re actually in the minority. Think about it this way: if this article had a title called “Conversions” or “Conversions Advice” or something from that spectrum, you would’ve probably skipped this article. Content is important, but good…
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How to interact with your customers on multiple social media platforms?
To avail the benefits of social media, you must focus on building your online presence and start engaging with your customers today. Companies that were quick to jump on the bandwagon of digitally-powered communication are now seeing mind-blowing results that stemmed from a simple registration on these platforms. The truth is – the new interactive…
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Top 12 B2B Content Marketing Trends for 2021
Over the past few years, B2B marketing has seen some dramatic changes. While networking, site visits and face-to-face meetings were once considered the only way to bring more business, today even B2B marketers need to have a presence online. B2B content marketing has become a very important lead generation avenue, and no B2B marketing strategy…
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Use These 5 Linkedin Strategies to Generate More Leads
As a leading platform to make meaningful business connections, LinkedIn is at the top of most lists when it comes to lead generation. It seems easy enough – you connect to people from your industry, engage in conversations, and create partnerships that will enable you to grow your business. But, maybe because so many marketers…
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A Simple Guide To 6 Online Marketing Tools To Boost Your Business
Times have changed and how! At the beginning of the 20th century, when businesses used to think of marketing, all that sprang up in the minds of marketers was television and radio commercials, giant billboards, and print advertising (newspaper, magazines, business directories). Those were the days when the internet was still in its infancy, but…