Mack Collier, well-known social media trainer, speaker and strategist talks of the importance of acknowledging negative comments made about your business.
He goes on to explain that most negative comments made are usually a cry for help. The person has probably exhausted all his options of having his problem solved or getting in touch with the business. Most companies tend to ignore such people, but Collier says you can turn the negative to positive by reaching out and trying to come to an understanding.
Getting to understand the real reason behind negative comments, can help you turn it to your business’ advantage and possibly result in a new customer and/ or more sales.
If you’re too busy with other aspects of your business, call on a web writing service or content writing service to do this as part of your social media outreach.
Mack Collier: “How to Handle Negative Blog Comments” from Alabama Social Media Association on Vimeo.