Rand Fishkin, CEO and co-founder of SEOmoz in the following video shares some new SEO variables that are gaining in importance with each passing day.
According to Fishkin, social signals or ‘authentic signals’ from sites like Twitter, Facebook, LinkedIn and StumbleUpon are gaining ground when it comes to winning in SEO.
These social signals when compared with links received from an external website or blog, carry more weight. This is because internet users are less likely to share spam on such platforms, while they may gladly link to a site with less authority.
Getting an SEO writer who works with a content writing service that specializes in social media management may do wonders to your SEO or link-building strategy.