Even the best PPC ads and top search engine optimization won’t give desired results if your landing pages are not effective. This is why the importance of copywriting must be made known to all businesses.
Once potential customers land on your page, the quality of your landing page determines whether or not they take the desired action. Ultimately, the conversion rate is the measure of success for a copywriting company and highly effective landing pages are vital for a high conversion rate.
Check out these awesome tips and common copywriting rules to optimize your landing pages and maximize your returns.
Get rid of the extraneous stuff that causes distraction
Using your regular website design for your landing pages is not a good idea. Your typical design may contain a lot of extraneous stuff that can cause distraction, confusion, and ultimately low conversion rates. Effective landing pages are devoid of clutter and focus only on the desired action.
Ensure that your headlines are effective
The headlines make or break your landing pages. You barely have a 2-second window to grab the attention of visitors with effective headlines. Potential customers are unlikely to go through the rest of the content on your landing page if they find your headline uninteresting.
Focus on a single specific action
Every landing page needs to be created with a single specific purpose in mind. Having more than one objective makes it less effective. You need to decide what exactly you want visitors to do once they land on a page, it may be anything like subscribing for a newsletter, writing a review, or purchasing a product. Create the page with a single action in mind.
Here are some phenomenal examples of effective copywriting & landing pages to draw inspiration from if you’re looking for ideas. Otherwise, getting a professional SEO copywriting service to write copy for your landing pages may just be the best investment you make.