Tag: optimization
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Re-Energize Your Brand with A New Website! – Part 2
As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described…
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Re-Energize Your Brand with A New Website! – Part 1
As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can…
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How to Create Excellent Calls-to-Action and Landing Pages
The primary purposes of all online marketing efforts are to attract customers, generate leads and increase sales. Your company blog, website and social media pages may have excellent content but they are of no use if there aren’t any calls to action telling potential customers and leads what to do next and how to connect…
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3 Tips to Make Your Landing Pages More Effective
Even the best PPC ads and top search engine optimization won’t give desired results, if your landing pages are not effective.
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Copywriting – Sizing it Right for the Reader
‘Keep it short’- this is probably the refrain you hear from many a web content writer today.