Matt Cutts of Google, in the following video talks of the need to add ‘alt tags’ to all your images.This is especially critical when your online business revolves around selling different products.
Computers and even Google (believe it or not), are not smart enough to figure out what a particular image is exactly about when you describe or type it in the search box. However, you can help them locate your relevant image by adding a simple description or an alt tag (of about 7 words), along with the image source.
This can be very useful when you’re selling products that are similar to several others in the market, but have a few unique features that you’d like to make stand out.
If creating alt tag descriptions for all your products is proving to be a mammoth task – leave it to a professional copywriter or professional writing service that specializes in copywriting to write it for you!