Malcom Gladwell, author of best-sellers like ‘The Tipping Point’ and ‘Blink’ shares an interesting secret to success that is often overlooked – ‘instinctive decision-making’.
He explains this, with a short tennis anecdote, and goes on to urge businesses to stop focusing so much on ‘focus groups’, as they may be mis-leading themselves by taking what their customers say too literally.
Instead, he encourages them to make instinctive judgments. Intuitive decisions at times, are the best decisions.
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