Business goodwill is as important today as it was in the days before the internet transformed the way communication takes place.
Today’s internet customer draws his conclusion about your business based on the quality of your internet presence. A great website design is just the first step to building business goodwill online.
First impressions do matter immensely on the internet. It is critical for your business to present a great first impression by:
• Having an impressive website
• Ensuring it is user friendly
• Allowing customer interaction through the site
• Acting on such interaction
Deal with negative comments in a positive way. Ignoring a customer complaint, denying that your business/ product is at fault or simply being curt or rude is a big NO. All of these are sure-fire ways to alienate customers. Remember that a single poor review from one disgruntled customer can dissuade scores of potential customers who are researching your business.
Ensure that you allow free and open interaction amongst the customers on your site or blog. Customers should be able to discuss negative aspects about your product through this channel as well. When you know the problems that customers face with your business/ product, you can fix them to make the product more user – friendly. If the problem arises from a misunderstanding, you can use the same platform to clear the air. Either way, you help your existing or new customers use your product in a better way. Your business reputation for being customer oriented is sure to receive a boost from these endeavors. Hiring a professional professional writing service to take care of this for you could be a great idea.
Sharing useful information through blogs or through the content on your website is a great way to prove your expertise to customers. Customers start to rely on your website as a dependable and accurate information source. In addition to cementing your business goodwill, you also get to lead them back into your conversion funnel by offering pertinent link backs. Follow these simple online tips to ensure that your business enjoys the goodwill of satisfied customers. After all, a happy customer is your best advertisement!