Social media coach and online PR expert Sally Falkow, speaks of the importance of RSS feeds and ‘floating your content’.
According to Falkow, to be found – it is not enough to just have static pages of content that have been optimized for search engines. While this is important, it is also necessary ‘to get your content moving’ and have it reach people on the social web instead of them having to search for you.
She goes on to explain how this can be done by optimizing your content and getting it into RSS feeds that go off the site and into the social sphere. Here is where people can ‘discover’ you in their news feed, in real time.
Stop waiting for people to find your content, and send it to them instead!
Hiring a professional ghost writer or freelance writer to update your blog and other sections of your site that can be moved and put into feeds, may just be the best move you make.