This post is a continuation of Use Instagram to Boost your Social Media Marketing Strategy – Part 1′ and highlights a few more points that could enhance your Social Media Strategy with the help of Instagram.
Reach Out to Your Community
Instead of just putting Instagram content on web pages and waiting for something to happen, businesses should actively participate with users who are connected to them on social networking sites. Maintaining a distance form “fans” and customers is not advisable if you want a successful social media marketing campaign. When people like, comment and share Instagram images on business profiles, it should be reciprocated. Make sure to like, comment and share their pictures too. This is necessary especially when other users have mentioned and recommended your brand. Hire a firm with excellent social media services to successfully engage your customers on social networks. Your gratitude and kind comments will attract the attention of their connections too and will also help maintain good relationships with customers online. Promotions, photo sharing contests, etc. will encourage your social network community to share your photos and content on their profiles.
Add Locations to Photos
By using the Geo-tagging feature in Instagram, add locations details to photos before placing them on Twitter, Facebook, Foursquare, etc. The latest version of Instagram now adds a map to show users where exactly the photos were captured. This is another way to keep your community interested in your company. For example, businesses could promote their products and get their fan base involved by hosting treasure hunts using this geo-tagging feature. This feature is a great way to promote location specific events like trade shows, conventions, etc. and you can spread the word easily to increase participation at such events.
Behind-the-Scenes Images and Timing
You may have noticed that people and businesses that have a large number of followers are often the ones who post candid and spontaneous images. Instagram is a handy tool, so use it to take pictures of the people, activities, events that are present behind the scenes. Users want to know everything about the brands they admire and this is a good way of letting them get to know you and your business better. Many companies, presidential candidates, NGOs, etc. put up images of volunteers, employees and customers at various events and pictures of the interesting things that happened there. This helps improve existing relationships you have with customers. Another important thing to keep in mind is to know when is the best time to post on Instagram to make your images more visible to your audience. Use Instagram analysis tools to find out which tags, times and keywords are popular among your users. So make sure you upload pictures on Instagram and other social networks when most of your customers are online. This way your precious content will not get lost in their news feeds.