Jim Turner, professional blogger and leader of One-by-One Media gives companies in search of pro-bloggers a few pointers.
He urges companies to first do their research. Research would entail – deciding on exactly what activities you want to hire a pro blogger for (social media buzz creation, community building, reputation management, or all of it together), and talking to people within your space (to find out which avenues they’re reaching such people through).
Today, you can even contact copywriting services and even a professional article writing service to find out if they have the resources to meet your pro blogger requirements!