Author: Godot Media
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TOFU, MOFU, & BOFU: How To Create Excellent Content For Each Stage of the Sales Funnel
You must already know that every new customer acquisition has an elaborate process behind it. This elaborate process is the journey of identifying a potential customer and then making them one. This elaborate process happens in what we call a sales-to-funnel. Of course, a sales funnel has many parts, one even post-sales but for the…
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How to Use Video Content in Blog Posts to Increase Engagement
Today, we can’t imagine a business without a website or other forms of online presence. In addition, millions of personal blogs are created every year. There is a mad rush from all quarters to attract the attention of the audience. To ensure the visitors spend more time on the blog pages is the dream of every…
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Top Visual Marketing Strategies: Images Vs. Videos – What To Use Where
Strategic Marketing Tactics Depend On The Situation Marketing is straightforward and downright abstract. How is this the situation, and why? Well, there are a few things you want to think about. For one thing, the “goal posts” of technology are constantly changing. Just look at history. A hundred and fifty years ago, pamphlets and posters…
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6 Reasons Why Your Remote Sales Team Must Use Content Marketing
Salespeople have had to adapt fast to the remote world, learning new techniques and systems of working to help them hit and exceed their targets while away from the office. In doing so, they have had to overcome several unique challenges. They have found ways to shut out distractions, deal with the lack of meaningful…
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17 Best Tools For Content Creation In 2021
There is a whole host of content creation tools available for users online. With so many tools out there, it can be hard to find the perfect content creation tool for you. Here is a handy guide to the best tools available in 2021, their unique features and strengths. Categories: Best Collaborative Content Creation Tools…
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How to Use Video Marketing to Increase eCommerce Sales
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy to capture the audience’s attention. Be it content writing, social media campaigns or newsletters – you’ve tried it all and yet you don’t see a lot of traction. If you’re a marketer yourself, worry not! This one strategy…
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10 Ways To Get More Conversions With Your Social Media Headlines
8 out of 10 people only read the headlines to your posts. If someone gets past the headline, they’re actually in the minority. Think about it this way: if this article had a title called “Conversions” or “Conversions Advice” or something from that spectrum, you would’ve probably skipped this article. Content is important, but good…
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How to interact with your customers on multiple social media platforms?
To avail the benefits of social media, you must focus on building your online presence and start engaging with your customers today. Companies that were quick to jump on the bandwagon of digitally-powered communication are now seeing mind-blowing results that stemmed from a simple registration on these platforms. The truth is – the new interactive…
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Use These 5 Linkedin Strategies to Generate More Leads
As a leading platform to make meaningful business connections, LinkedIn is at the top of most lists when it comes to lead generation. It seems easy enough – you connect to people from your industry, engage in conversations, and create partnerships that will enable you to grow your business. But, maybe because so many marketers…
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Remote work: How to Stay Productive in Turbulent Times
The recent coronavirus pandemic changed the lives of everyone on this planet in every way imaginable. Among others, businesses that never even thought about working remotely had to find ways to make this happen. And even though we have some amazing tech for remote work, making humans work efficiently in a remote setting can be…