Many organizations find it hard to develop a social media strategy for business growth. Jason Falls, author and CEO of Social Media Explorer, in the video, says these businesses do not have to be overwhelmed.
Jason says it’s necessary to understand the reality of what is possible, before accomplishing social media goals. He advises entrepreneurs to identify business goals for social media prior to the execution and lists out 7 such goals.
While quoting the list of goals, he says, social media should be used to create awareness about your business and its offerings. A business can maintain a public image and also counter bad publicity by using social media.
Businesses should go the extra mile to offer and extend customer services, connecting with their customers on social media. This would increase loyalty, advocacy of your business and help in understanding customer needs.
The social media business drivers suggested by Jason will cumulatively lead to reaching the ultimate goal of driving sales and leads to your business. He also talks about a few tactics through which these social media goals could be met. Jason says organizations should not always weigh their activities with money. Defining social media goals and purpose, along with providing high quality and value products/ services will automatically help in the success of the social media strategies and increase returns for the business.