Tag: Social Media Marketing
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Facebook’s Acquisition of WhatsApp the Biggest Internet Deal Since 2001
What started out as a casual meeting over coffee in the spring of 2012 has become the biggest internet deal since Time Warner and AOL’s $124 billion merger 13 years ago.
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US Special Operations Forces Post Social Media Data Mining Job to Combat Terrorism
The US government’s job portal is welcoming applications from contractors who can provide, among other things, social media data mining and market audience analysis, in an effort to stop extremists in their tracks. The ‘classified secret’ job points to government’s closer examination of social media conversations to identify terrorist and extremist organizations trying to infiltrate…
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16% of Social Media Users in the World Based Out of Europe
A new survey conducted by social media agency We Are Social pegs Europe’s share of social media usage at 16 percent globally. The survey also reveals that 19 per cent of all internet users are based out of the continent. Almost 540 million people in Europe go online while 300m have an active social media…
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New Research Points to a Facebook-Dominated Social Networking Trend Among U.S Adults
The Pew Research Center has found that social media continues to be a part of U.S adults’ daily lives. A whopping 73% spends time on Facebook, Instagram, Twitter, LinkedIn and Pinterest. More people – 42% to be exact – are on multiple networks, a development driven by the proliferation of mobile apps and content marketing.
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Twitter Reveals Top Tweets of 2013
Microblogging site Twitter has revealed the most talked-about topics on the platform in 2013. Its power to disseminate news in real-time to millions the world over has made it a desirable communication channel in the modern age. This year, the most shared post came from Glee star Lea Michele who broke her silence following the…
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Marks & Spencer Takes to Social Media This Christmas
Marks & Spencer’s television ads starring Helena Bonham-Carter and Rosie Huntington-Whitley have generated quite a bit of interest and buzz. But the movie stars are in for a tough competition from a West Highland Terrier who was christened by over 130,000 members of Facebook and Twitter. M&S has taken its holiday campaign to social media…
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Vodafone Shifts Focus to Social Media with ‘Vodafone Firsts’
Traditionally, Vodafone has relied on global sponsorships as a brand engagement strategy. It is now shifting its focus to engage consumers through social media. The Vodafone Firsts campaign aims to interact with the company’s 400 million-strong customer base by reminding them about the power of technology. It will be kickstarted on New Year’s Eve and…
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Facebook’s News Feed Tweak Aimed at Delivering Quality News
Back in August, Facebook implemented an algorithm update aimed at encouraging managers to provide better-targeted updates and less low-value material. The social media giant seems to have made it a priority to limit low-quality posts from news feeds. This week, it announced an update to its news feed ranking, which will put more emphasis on…
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Snapchat Says ‘No’ to Facebook
Two-year old photo-messaging application Snapchat has rebuffed a buyout offer worth $3 billion from social media giant Facebook. Early this year, Facebook is said to have made an offer of $1 billion to acquire the company. That is twice the amount it paid for Instagram.
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Pinterest’s New Feature Makes it Easy for You to Discover New Pins
Pinterest has now made it easy for users to find pins they might like so they can cut down on the time spent on discovery. The new feature is called ‘related pins’ and as the name implies, recommends a selection of pins to users’ home feed. This appears to be a handy feature as it…