Tag: social media
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A Sneak Peek Into Social Fresh 2022 – And Some Bonus Tips to Boost Your Social Media Marketing Skills
The world of social media is everchanging, and to be a skilled social media marketer, it is important to stay on top of the latest trends. To stay in the loop about the changing trends in the industry and improve your social media marketing skills, there’s no better way than to learn from industry leaders…
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9 Breakout Social Media Content Trends in 2022 (And Some Time-Tested Ones too!)
Is your brand stuck at measuring likes on Facebook posts and followers on Instagram? Organic reach on both platforms is declining as people start following more pages intensifying competition in their news feeds. Lately, social media platforms are finetuning their algorithms to serve content in the most relevant way to their users. What this means…
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How to interact with your customers on multiple social media platforms?
To avail the benefits of social media, you must focus on building your online presence and start engaging with your customers today. Companies that were quick to jump on the bandwagon of digitally-powered communication are now seeing mind-blowing results that stemmed from a simple registration on these platforms. The truth is – the new interactive…
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Use These 5 Linkedin Strategies to Generate More Leads
As a leading platform to make meaningful business connections, LinkedIn is at the top of most lists when it comes to lead generation. It seems easy enough – you connect to people from your industry, engage in conversations, and create partnerships that will enable you to grow your business. But, maybe because so many marketers…
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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What Types of Social Media Content Can Businesses Post on their Social Channels?
Social media is a powerful channel that can be used to boost your business, if used to its advantage. Today, we consume a lot of information online, and with a large portion of our days spent on social media, there’s no doubt that the content put out on social media pages of businesses is of…
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6 Reasons Why Blogs and Social Media Are Important in Recruiting Talent
In the past decade, hiring processes have changed drastically. It isn’t just about the qualifications, formal education, or work experience. For example, associate certification in project management might be required for leadership roles. Hiring managers are increasingly focused on cultural fit – which typically translates to better employee satisfaction and lower turnover rates. One good…
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5 Actionable Social Media Engagement Tips For Businesses
Social media is still one of the areas that businesses’ have a lot to learn about. They need to overcome their fear of open engagement and start forming connections with their audience. Businesses will also make the mistake of using social media as a tool for only sharing content without any personalization. While these are…
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Facebook 101: Native Scheduling vs 3rd Party Apps
Facebook lets you schedule posts up to six months in advance (this is called Native scheduling), so why all the fuss around third-party scheduling apps (like Swayy and DrumUp)? That’s because third-party apps come with several added features that you’ll find extremely useful as a social media marketer. What you can do on Facebook, and…