Tag: predictive marketing
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What is Predictive Marketing? How Will It Transform Facebook Marketing as You Know It?
Midway through 2017, Facebook filed a patent naming it “Offline Trajectories”. It entails predicting where you will go next using your current location data. This could transform marketing as it is today. If you pick-up a coffee from Starbucks every day on your way to work, Facebook will be able to pick up on that…