Tag: Other
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How to Advertise Way Ahead of the Times
What is a brand and how does one define it? Advertisers agree that brand equals the story of the company –although this definition was controversial until very recently. This video by StoryWorlwide gives a brief introduction about the future of advertising and what a brand is and how companies can increase brand awareness the right…
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Imagine – In About a Year or 2 you May be Working on Chrome OS than MS!
The end of Microsoft’s reign over the PC operating system world seems to be approaching sooner than we thought. Although free operating systems like Linux have become extremely popular, they are hardly a serious threat to Microsoft’s Windows platform as Linux and other Unix-based platforms are mainly used by advanced PC users who have considerable…
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Growth Hacking – The New Buzz Word in the Online Marketing Industry
While everybody in the online marketing industry seems to be talking about growth hackers, not many seem to understand who or what exactly they are.
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Free from Anti-Trust Lawsuit – Google is Now Actively Developing Google 2.0
The United States Federal Trade Commission or FTC decided to drop its plans of slapping Google with an antitrust lawsuit in the beginning of this month. Google is wasting no time and is taking this as a green signal to aggressively pursue the development of Google 2.0. Google 2.0 will transform the Google search engine…
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Advertising in the Digital Age – How Consumers Interact with Products and Brands
The digital era has completely revolutionized advertising. People nowadays have access to so much information so easily that they are very well informed and very opinionated. Discriminatory and false advertising techniques that used to be so effective in the 1960s cannot be used these days. Backlash against controversial advertising is so common that Creative Directors…
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Google Inches Closer to Complete Search Engine Dominance
It’s no surprise that Google is closing in on 70% of all searches conducted in America. Last month, reports indicated that Google had broken its previous record and had managed to capture more than 66.9% of all US searches. This December, the numbers have moved up by 0.1%, which now means that 67% of all…
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Google’s Monopoly has Angered its Competitors
Google’s tremendous advertising revenues have left a bitter taste in the mouths of its competitors. The strong hold that it has on the Internet may have inspired various dictionary publications to legitimize the word “google” as a verb but this monopoly that the search engine giant enjoys is not only worrying but angering other companies.