Tag: Other
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Apple Acquires Social Media Analytics Firm Topsy
Apple Inc. wants to gain keener insights into conversations around its brand. That’s the feeler the iPhone maker recently sent out with the acquisition of social media analytics firm Topsy Labs. Of course, the tight-lipped and secretive company would not reveal the strategic reason behind the move. Its spokesperson said that the acquisition was in…
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Richard Rosenblatt Bids Adieu to Demand Media
The Co-founder, Chairman and CEO of leading content and social media company Demand Media resigned as Chairman and CEO on Oct 14, 2013. The company’s co-founder Shawn Colo will serve as interim CEO until such time as the board finds a replacement. Rosenblatt’s departure comes at a time when Demand Media is planning to split…
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Get People to Notice Your Brand – Use Disruptive Marketing
People are bombarded with promotions and advertisements from all directions but are able to ignore the noise and pick up messages that are important to them. In the current marketing world where your messages could easily be dismissed as noise by your target audience, how do you get them to notice your message? More importantly,…
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Marketing Needs to Be Reinvented Constantly
People don’t realize the fact that we use marketing almost everyday. When we try and convince a child to eat his/her vegetables or negotiate the price of an item, we are trying to get the other person to do something differently. This persuasion is the core of marketing. However, marketing has a bad rap nowadays…
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How Writing has Evolved Due to the Internet
The English language, like all other languages, is constantly evolving. Whether we like it or not, the digital era has had a huge impact on how people use the English language to communicate. From the overly formal language used by writers fifty years ago, people now use conversational and casual language and tone on the…
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Will Tablets and e-Publishing Kill the ‘Paper Books’?
Will the popularity of eBooks, electronic readers and tablets spell the death of traditional print media and books? Will our appetite for eBooks and online articles and shortening attention spans lead to the end of once-beloved paperbacks and hardcovers? Most publishing houses seem to think so as they are now publishing eBook-only versions of many…
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Long-Awaited Twitter Ads API is Here!
Twitter is now looking to expand its ad revenues with the launch of its highly anticipated Ads API. This API now lets advertisers create rich and visually appealing ads that can be uploaded easily on Twitter. Facebook is seen as the friendlier social media platform for advertisers as it offers various tools and features to…
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Six Blogging Tips for E-commerce Websites
Many big organizations and small businesses maintain their blogs, but latest surveys indicate that e-commerce retailers are yet to implement this solution. If you are one such e-tailer, understand that a business blog is a powerful tool to engage your customers and build a sustained rapport with them. Blogging is an important part of any…