Tag: online marketing
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New York Times Rolls Out Biggest Website Redesign in Seven Years
NYTimes.com has undergone cosmetic and under-the-hood changes, its largest in seven long years. It now has a look and feel on par with its print counterpart. The Times’ director for digital design said that the new change was aimed at preserving the brand’s identity.
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Pinterest Invests in Image Recognition with New Acquisition
After Facebook bought Face.com and Yahoo’s purchase of LookFlow, Pinterest has snapped up VisualGraph, a start-up that develops image recognition, machine vision and visual search technologies. This latest acquisition by the pinboard-style photo-sharing website is an indication of the increasing demand for visual search solutions for better discovery and ad-targeting.
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Sales of Digital Video Recorded 40% Growth in 2013
After five years of struggling growth, digital video sales soared in 2013. According to the year-end figures provided by Entertainment Retail Association, sales grew a healthy 40.2 per cent at £621.4m. The entertainment retail market is comprised of music, video and games. While all three recorded solid numbers last year, physical disc-based sales still ruled…
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Twitter’s Age-Screening Process Aimed at Keeping Minors from Following Alcohol Brands
If you want to follow an alcohol brand on Twitter, get ready to share your birthdate first. Operational from November 25, Twitter users will need to go through an age-screening process, one the micro-blogging site calls a ‘safe and responsible’ step for brands to connect with the right audience.
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Google Books Lawsuit : Judge Rules in Google’s Favor
For eight long years, Google has been embroiled in a legal dispute with Authors Guild. The bone of contention has been Google Books, a service allowing internet users to locate and preview millions of books from publishers and libraries worldwide. Now, a federal judge has ruled in favor of Google Books, deeming the service to…
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Bidding Goodbye to Twelve Yahoo Services
Yahoo seems to be in the mood for some summer purging. It has brought under the axe a total of twelve of its products and services, which will phase out by the end of September. The list includes AltaVista- web’s primeval text based search engine and the more recent Yahoo Axis.
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The True Value of Planning Your Internet Marketing Approach
To win the high-stakes internet marketing battle with bigger competitors, you need to first get your online marketing approach right. Without a proper approach, you’re literally like a child lost in the woods.
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Go Mobile or Be Left Behind!
The sale of smartphones overtook that of conventional mobile phones for the first time last year and recent studies show that more than 8% of all web searches are conducted from mobile devices. More importantly, more than 70% of all mobile users ditch their attempts of viewing a website from their mobile devices if it…