Tag: online advertising
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The 3 Most Innovative Content Marketing Companies and their Campaigns and What You can Learn from Them
Content marketing is not a choice anymore but a necessity for companies to survive in the global markets today. However, most companies do not understand this form of marketing and hence their campaigns – not surprisingly – fail miserably. Yes, this type of online marketing does not cost a lot, but there is no use…
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How to Advertise Way Ahead of the Times
What is a brand and how does one define it? Advertisers agree that brand equals the story of the company –although this definition was controversial until very recently. This video by StoryWorlwide gives a brief introduction about the future of advertising and what a brand is and how companies can increase brand awareness the right…
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Advertising in the Digital Age – How Consumers Interact with Products and Brands
The digital era has completely revolutionized advertising. People nowadays have access to so much information so easily that they are very well informed and very opinionated. Discriminatory and false advertising techniques that used to be so effective in the 1960s cannot be used these days. Backlash against controversial advertising is so common that Creative Directors…