Tag: marketing
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8 Tactics for Brands Ready to Raise Their Content Marketing Game
If you head over to your social media feed right now, you’ll notice how it’s full of loud brands, but only a few of them actually speak to their audience. The thing is, content shouldn’t be just king but the entire royal family. It should embody sophistication, class, and exceptional quality. Now, you’re here because…
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5 Reasons to Include Topic Cluster in Your Content Marketing Plan
Your content marketing strategy can make or break your business. Content marketing can take your business to the top of the search engine rankings and build your digital brands. Thus, 80% of marketers used content marketing over the past year. Since marketers are heavily investing in content marketing, your simple keyword-focused content may no longer…
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Want Exclusive Content for Your Marketing? Try This New Method!
Exclusive content can transform your marketing operations in ways you never imagined. Content marketers may find it appealing to produce content that reaches many people, and often, this impulse can lead to great results. However, creating exclusive content for a niche audience you are targeting can be the ace up your sleeve that leads to…
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5 Podcast Marketing Mistakes You Might Be Making
Marketing a podcast is hard work. There’s a common misconception that once you hit “publish,” your work on that episode is done—but that’s really where the work begins. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. Podcast promotion is one part art, one…
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7 Tips to Incorporate Inclusivity in Your Content Marketing Strategy
In our ever-evolving world, where people’s needs, wants, and views are shifting, more inclusive and diverse content has become a staple in business marketing. People want to feel valued, regardless of their backgrounds, communities, social standings, and characteristics. But, what is inclusive and diverse content? Why is it important? And how can you create this…
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How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
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Putler Review: An all-in-one reporting solution for SaaS / eCommerce marketing and sales
Every business owner wants to make smart business decisions based on their data. But more often they lack the tools and end up making decisions based on their gut. The world of content marketing is quite the same. Without having the right data to back your decisions, creating and publishing content is like a shot…
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6 Reasons Why Your Remote Sales Team Must Use Content Marketing
Salespeople have had to adapt fast to the remote world, learning new techniques and systems of working to help them hit and exceed their targets while away from the office. In doing so, they have had to overcome several unique challenges. They have found ways to shut out distractions, deal with the lack of meaningful…
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7 Ways to Promote Your Blogs Posts & Increase Referral Traffic
One of the most popular strategies of marketing in today’s world is blogging. Initially, blogs started out as an online journal where people would share instances and interesting happenings over the course of their daily lives. This took a turn when entrepreneurs started realizing the potential of blogging as an effective marketing strategy. Today, blogging…
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Boost Your Content Marketing Campaign With Podcasts
2016 was an interesting year for podcasts as there was a boom in its popularity. According to Edison Research, 57 million Americans were listening to podcasts on a monthly basis. The number of people aware of the term podcasting is a staggering 150 million and 98 million people listen to podcasts. About 47% of those…