Tag: inbound marketing
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How to Newsjack Like A Pro
Awesome newsjackers can find a news item somewhat or barely related to their companies and turn it into a massively popular blog post, press release or even a social media campaign. An inbound or content marketer needs to be such a newsjacker. Contrary to popular belief, there is nothing shadowy and murky about newsjacking. Newsjackers…
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Take the Content Marketing Pledge with Rand Fishkin!
Content marketing is absolutely essential for any business in the current markets as it is one of the most effective ways to expand a customer base, build brand image and reputation and in turn to help the company grow. Although many companies want to take advantage of the Internet era, very few have succeeded in…