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Tag: experience economy

Joseph Pine on Why Businesses Today Should Capitalize on the ‘Experience Economy’

Nov 25, 2011

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by

Godot Media

in Content Marketing, Copywriting, Writing Tips & Trends -GodotMedia Blog

Joseph Pine, author of best-sellers like the ‘Experience Economy’, ‘Mass Customization’, and ‘Authenticity’ talks of the importance of businesses capitalizing on what he refers to as the ‘Experience Economy’.