Tag: Digital Publishing
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Content Marketing – The Art and Science Involved
According to the survey conducted by Gartner, the top priority for most companies will be content creation and publishing this year. However, most companies do not understand content marketing and end up with ineffective campaigns that do nothing to help the brands. This form of marketing is subtle sans glamorous and blatant promotion of the…
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French Government wants Google to Pay for Linking News Articles
This may sound shocking but may soon become reality. The French government is considering bringing a new bill into action that will force the search engine giant to pay for the links of newspapers that it displays in online searches. Google has claimed that if this new bill is passed, it could threaten the very…
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Tactilize Simplifies Publishing Content on iPads
Millions of people around the world own and use iPads everyday. Every time a new version is released, people go into a frenzy. What if you could tap into this huge market base? What if you could share your ebooks, articles, photos, videos, etc. with all these iPad users? A new iPad app called Tactilize…
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Dynamics Between Publishers and Content Creators are Changing
Publishing 2.0 has changed the way people get their information. The masses are slowing moving away from traditional publishing venues like newspapers and magazines and towards online articles and blogs. This has also changed the relationship between the publisher and content developers.