Tag: customer experience
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The Benefits and Dangers of Using AI Chatbots for Customer Service
Artificial intelligence (AI) is disrupting the customer service domain, especially online. Companies are using AI chatbots on their websites and in their apps to answer customer queries and improve the customer experience they deliver. Chatbot adoption is so rapid that they are replacing live agents and live chats. Companies are excited about the prospect of…
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What is Conversational Marketing? How to Apply It in 2019?
The ability to personalize interactions with customers is every marketer’s fantasy. In fact, according to Accenture’s Personalization Pulse Report, even customers prefer conversational interaction with brands. Today’s chatbot technology and social media listening have made this fantasy a real possibility. Small businesses and large can now revolutionize their brand experience through conversational marketing, supported by…