Tag: Copywriting
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5 Reasons Why Good Copywriting Is Important For Your Business
Copywriting for your website is more than just words strung together to show people what your business is about. Good copywriting should reflect the values that your business holds close, while creating a lasting impact on the viewers, eventually driving them to engage in the action you want them to. And did we mention that…
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16 Phenomenal Examples of Copywriting to Draw Inspiration from
Media expert and philosopher Marshall McLuhan once rightly said, “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” Over the years, we have witnessed and absorbed ingenious concepts created by brilliant copywriters. We…
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Using Storytelling to Write Effective Marketing Copy: Tips and Tricks
Start with a bang and end with a bang! That’s the copywriting rule that all good copywriters follow. Writing compelling marketing copy can be a challenge. But, with some care and creativity, you can churn out a highly engaging piece of content. If you ask the best copywriting services what elevates a good copy to a…
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13 Experts Share Effective Copywriting Tips That Every Marketer Should Follow
Many may wonder what is the importance of copywriting in advertising. Your advertising copy is perhaps the most important determiner of your campaign’s success. Given the continuously decreasing attention span of consumers, marketers have to pay extra attention to the kind of copy they are creating. While a short and crisp copy can grab consumers’…
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5 Landing Page Copy Rules That Every Brand Should Follow
Every legitimate business website has a landing page that is meant to entice readers into navigating the site further. A user that just bounces off the page is not valuable for your business. Like the rest of your website copy, the content has to be informative but it has to be concise (2-3 sentences max).…
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4 Copywriting Tips to Build Credibility and Boost Sales
Copywriting is not as easy as you might think. You have to showcase your company, its products, and services in a good light while not sounding like a robot. In other words, copywriters or copywriter services have the task of sounding professional and personal at the same time and as you may have guessed, it…
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10 Valuable Copywriting Tips For Small Businesses
Copywriting is the art of influencing your audience using carefully chosen words with the intent of persuading them to do something – now it’s easy to understand copywriting importance right? Buy a product, join a group, contribute to a cause or align with an idea, whichever of these you want your readers to do, writing…
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Top 5 Chrome Extensions that Make Copywriting Effortless
Copywriting is an art, and the reason why copywriting is important is that you get to decide how an audience views the brand/company – this can be both, a blessing and a curse. Good copy is the difference between a successful, lead-generating website and its lesser-known competitor. This puts a lot of pressure on copywriters…
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10 Copywriting Mistakes to Avoid in 2016
Most business owners don’t pay much attention to their websites – they have other things to worry about (clients, bills, employees, etc). As a result, business sites don’t offer much – typically they have an “About Us” page that is formal, filled with industry jargon with a little bit about the founder(s) and that’s about…
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10 Examples of Awesome Copy from Around the Web
Copywriting is the art of drawing visitors to your site/page and converting them into future customers by grabbing their attention and making a compelling case for yourself or your company. Copy refers to all kinds of content on the web from text and images to infographics and videos. It could be a website copy,…