Tag: content writing
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Re-Energize Your Brand with A New Website! – Part 2
As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described…
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Re-Energize Your Brand with A New Website! – Part 1
As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can…
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Impartial Content is Crucial in Any Content Marketing Strategy
Consumers are highly knowledgeable nowadays and apart from wanting original, relevant and valuable content, they want content that is impartial. They are aware that no business is perfect and they appreciate it when a business has the courage to acknowledge their imperfections. This is why you should encourage your content creation team to write articles…
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How to Build a Content Marketing Strategy for Your Small Business
All small businesses should have content marketing strategies in place not only to support social media marketing but also to boost branding and search engine visibility. Consumers no longer respond to blatant advertising and will be willing to engage with your brand only if you are able to provide some value to them. Content marketing…
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Mind Your Language in Online Content to Improve Site Quality
Have you ever wondered if spelling and grammar are considered by Google algorithms while assessing the quality of a page and assigning rankings to that page? Well, Matt Cutts – the beloved head of the Google Webspam team, clears up any doubts that you may have about spelling and grammar in online content in this…
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How to Create Excellent Calls-to-Action and Landing Pages
The primary purposes of all online marketing efforts are to attract customers, generate leads and increase sales. Your company blog, website and social media pages may have excellent content but they are of no use if there aren’t any calls to action telling potential customers and leads what to do next and how to connect…
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How to Newsjack Like A Pro
Awesome newsjackers can find a news item somewhat or barely related to their companies and turn it into a massively popular blog post, press release or even a social media campaign. An inbound or content marketer needs to be such a newsjacker. Contrary to popular belief, there is nothing shadowy and murky about newsjacking. Newsjackers…
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Essential Checklist for Article Writing!
Writing or putting together some content for a web article is not enough. To stand out, attract traffic and to gain credibility; your content needs to be the best it can be. Even expert article writers, who have written thousands of articles, can make mistakes that can reduce the quality of their articles. However, most…
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Read These 3 Main Pointers To Create Long-Lasting Web Content
Content creation and marketing is quickly becoming one of the top online marketing choices of companies worldwide. As more and more people are spending time on the Internet, businesses are now having to create interesting web content on their websites and blogs. However, most companies are complaining that they are unable to create enough content…
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What is Content Marketing?
Content marketing is a broad term given to the processes of creating content and marketing it. The content can be of many types – textual, infographs, images, videos, etc., but the core purpose is to directly or indirectly lure potential customers and to expand existing customer bases.