Tag: content strategy
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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Content Marketing Strategy in the Time of COVID-19 Coronavirus
COVID-19 coronavirus has brought treacherous times to the world. Intense social distancing and stringent national lockdowns have become the norm of the day. With manufacturing, logistics, and sales crashing, businesses have been finding it increasingly difficult to create demand for non-essential items. In light of COVID-19, high-speed Internet and an abundance of technology at our…
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Wow Clients with a Super Engaging Creative Brief Using these Steps
If you’ve ever developed a marketing campaign, you’ll most certainly have made a creative brief. If you haven’t, you should immediately rectify this and prepare a creative brief before you put your campaign into action. A creative brief is a map of sorts, which marketers use to execute their marketing campaigns successfully. It: Sets the…
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10 Signs to Look For to Know if Your Content Marketing Strategy is a Complete Failure
Did you know that 47% of B2C marketers and 54% of B2B marketers in North America believe that their marketing goals and marketing metrics aren’t even aligned? Did you also know that until as late as 2016, 34% of B2B and 31% of B2C marketers hadn’t experienced a single successful outcome in their content marketing…
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Re-Energize Your Brand with A New Website! – Part 1
As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can…
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Effective Copywriting for Viral Marketing
The primary objective of business copy writing for the internet is to draw readers who will ultimately become customers. More customers mean more sales and more profits and this is why copywriting makes a great viral marketing tool.
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Short Copy or Long – Which Works Better?
Neither, actually! When it comes to copywriting that is effective, it’s not really the size of your copy that matters.