Tag: content strategy
-
5 Podcast Marketing Mistakes You Might Be Making
Marketing a podcast is hard work. There’s a common misconception that once you hit “publish,” your work on that episode is done—but that’s really where the work begins. Because while a podcast with no listeners is still a podcast, it’ll never really live up to its full potential. Podcast promotion is one part art, one…
-
5 Best Content Planning Tools for Saas Companies To Streamline Their Work
Congratulations! Your Software as a Service (SaaS) is expanding. You’ve used a variety of marketing strategies to achieve this. Now the next phase is SaaS content marketing which mainly includes content writing like blogs, articles, copywriting, etc. And it’s a critical step, the driving force for making your SaaS company stand out amid a sea…
-
7 Tips to Incorporate Inclusivity in Your Content Marketing Strategy
In our ever-evolving world, where people’s needs, wants, and views are shifting, more inclusive and diverse content has become a staple in business marketing. People want to feel valued, regardless of their backgrounds, communities, social standings, and characteristics. But, what is inclusive and diverse content? Why is it important? And how can you create this…
-
How to Use Content Marketing and Email Marketing Together to Boost Your Brand
Combining content marketing and email marketing is a great way to boost your brand. By creating and sending valuable, relevant, and consistent content to your audience, you can attract and retain customers while also driving profits. However, it’s important to create a strategy that incorporates both approaches effectively in order to achieve the best results.…
-
Content Promotion 2022: What’s changed?
The pandemic had a widespread effect on industries worldwide. Consequently, thought leaders in the world of content marketing had to adapt their content marketing strategies to the new circumstances. Now more than ever, consumers want highly personalized support, asking more and more from businesses. Content marketing plays a huge role in this process, allowing customers…
-
8 Important Metrics You Need to Track For Your Content Performance
You spend a lot of time and effort writing the most crucial piece of content for your blog. Does your job end when you hit ‘publish’? No. You need content performance metrics. Content performance metrics give you a view into what your customers like and how they engage with the piece. Identifying and measuring the…
-
10 Types of Content Marketing Formats You Need to Use Now
Content marketing is not just about creating content to post on your website or social media. Your content needs to contain valuable information that can attract your audience and gain their trust. The audience wants to be engaged, entertained, and informed. And to meet these expectations, marketers have to get creative. If you are wondering…
-
Top 5 Content Curation Tools to Collect Valuable Data
Creating fresh, unique content is one of the most important marketing strategies that help brands stand out in the competitive market. With effective content curation, you can position your brand as an industry leader and thought leader while gaining a competitive edge. When your content marketing team finds and shares the most relevant and valuable…
-
9 Breakout Social Media Content Trends in 2022 (And Some Time-Tested Ones too!)
Is your brand stuck at measuring likes on Facebook posts and followers on Instagram? Organic reach on both platforms is declining as people start following more pages intensifying competition in their news feeds. Lately, social media platforms are finetuning their algorithms to serve content in the most relevant way to their users. What this means…
-
TOFU, MOFU, & BOFU: How To Create Excellent Content For Each Stage of the Sales Funnel
You must already know that every new customer acquisition has an elaborate process behind it. This elaborate process is the journey of identifying a potential customer and then making them one. This elaborate process happens in what we call a sales-to-funnel. Of course, a sales funnel has many parts, one even post-sales but for the…