Tag: content strategy
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SEO Friendly Dashboard Designs for Inspiration
An effective dashboard design should be close to the top of your website checklist. A good dashboard design is crucial for your business to monitor, analyze, and optimize your performance. Whether you’re a small startup or a large enterprise, an SEO-friendly dashboard is just as important as SEO-friendly content, as it impacts your site’s loading…
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How To: Creating Foolproof Content Briefs For Writers
A content brief is like an instruction manual for a piece of content you’d like a writer to create. You wouldn’t try to put together a new bookshelf without instructions, and much like those instructions, content briefs offer guidance on what a draft should look like. Content briefs streamline content operations and keep everyone involved…
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Blogging that Resonates: Psychology-Driven Content Marketing Insights
In today’s digital age, where information is abundant and attention spans are fleeting, effective content marketing has become the linchpin of success for businesses and brands. However, how can you generate content that not only seizes your audience’s interest but also strikes a profound psychological chord with them? The answer lies in understanding the intricate…
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8 Tactics for Brands Ready to Raise Their Content Marketing Game
If you head over to your social media feed right now, you’ll notice how it’s full of loud brands, but only a few of them actually speak to their audience. The thing is, content shouldn’t be just king but the entire royal family. It should embody sophistication, class, and exceptional quality. Now, you’re here because…
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How To Optimize Content For Google’s New E-E-A-T Update
The Helpful Content Update Google released last year made many SEO professionals flip the way they build content. The main concept is quite simple – if you write on a subject, you need to make sure it is helpful and useful for the reader. However, this is not a new concept at all. If an…
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How do Brands use AI in Content Marketing?
As technology advances, people are using it to perform tasks that humans once did. Content marketing is no exception. Think of all the tasks you need to do before publishing content online, from keyword research to content writing. Today, Artificial Intelligence (AI) is good enough to optimize and monitor your brand’s marketing strategy in just…
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5 Prewriting Strategies to Become A Better Writer
When you first learn how to write content, you may get overwhelmed with where to start and what to write. It’s not always easy to begin your first step as a writer if you have no supporting background on it. Every skilled occupation needs hours of training to be called an expert. In writing too,…
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Guide to Content Distribution with Examples
As the co-founder and Chief Marketing Officer of Orbit Media, Andy Crestodina, famously said, “It’s not the best content that wins. It’s the best promoted content that wins.“ It’s indeed true. A mindless content generation without a well-rounded content distribution strategy is like driving a Benz without the wheels: futile. Many brands believe that the…
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What Is a Content Hub and How to Use Them to Drive Topical Authority
Creating, organizing, and effectively sharing content in the digital information age is more important than ever. That’s why savvy marketers use content hubs to help them do just that. But what exactly is a content hub, and how can you use one to drive topical authority and lead generation? Let’s take a closer look. What…
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Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z (Gen Z or “Zoomers”) are those born between 1997 and 2012. Businesses around the globe will be thinking about how to prepare strategies to engage this emerging group, welcoming them as coworkers and marketing to them as customers.…