Tag: content marketing
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5 Ways to Improve Your Content Marketing Strategy in 2016
Content marketing has evolved drastically and has become a major component of both B2C and B2B marketing. But it is easy to notice that even though there is a huge increase in the number of businesses getting into content marketing, the number of people succeeding at content marketing is comparatively low. When done well, content…
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Top 7 Tips to Give Your Content Marketing a Boost This Holiday Season
Holiday season is when most people relax and let their hair down. For content marketers,it is quite the opposite. They have the arduous task of convincing consumers to spend big on their own product/ service and not on their competitors’. They also have to compete against all the big brands with their emotional videos and…
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5 Ways to Find Good Content for Content Marketing
As a content marketer, not only do you have to write good content and promote it, but you also have to curate content from other channels. Curating content allows you to be consistent with your posting and have constant audience engagement. Good content from trusted sources will also show your audience that you’re knowledgeable about…
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9 Content Marketing Mistakes That Beginners Must Avoid
Content marketing isn’t easy, even if you’ve been doing it for years. It’s a field that constantly changes and evolves depending on current trends; so naturally, keeping up is a hard task. If you’re a beginner, you have to deal with a lot of other factors like getting the audience’s attention, building a follower base…
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Top 6 Chrome Extensions That Simplify Content Marketing
If you’re a content marketer or just interested in content marketing, in general, then you’ve probably heard of innumerable tools and resources to get content from. You’re less likely to have heard of Chrome extensions that are made specifically for content marketers. These extensions serve a variety of purposes, all of which are aimed to…
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The Elusive Art of Writing a Blog Title: 5 Tips to Entice Readers
If you’re a blog writer, or even someone who’s considering blogging and content marketing for their business, you already know that blogs are a great way to increase website traffic, generate leads and introduce yourself to potential customers. With so much riding on blog posts, it is essential that they have good titles. Compared to…
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Brand Journalism: An Emerging Trend
In the year 2004, McDonald’s employed a new marketing strategy that Larry Light, its chief marketing officer, called “brand journalism”. But, what is brand journalism and its relation to marketing?According to Light, it was not possible for brands to communicate what they represented to their customers through means of just a single ad. It was…
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5 Characteristics of Content that Goes Viral
Everybody wants viral content. The idea that something you created can be shared and seen around the world is flattering. It’s also great for your message or your brand. But, viral content isn’t just a lucky coincidence. There are common characteristics of viral content that you can use to make yours go further.
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Survey Shows More B2B Marketers Are Turning To Content Marketing
Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making it their primary marketing tool. However, the survey also suggests that while it is quite…