Tag: content marketing
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A Simple Guide To 6 Online Marketing Tools To Boost Your Business
Times have changed and how! At the beginning of the 20th century, when businesses used to think of marketing, all that sprang up in the minds of marketers was television and radio commercials, giant billboards, and print advertising (newspaper, magazines, business directories). Those were the days when the internet was still in its infancy, but…
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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What Types of Social Media Content Can Businesses Post on their Social Channels?
Social media is a powerful channel that can be used to boost your business, if used to its advantage. Today, we consume a lot of information online, and with a large portion of our days spent on social media, there’s no doubt that the content put out on social media pages of businesses is of…
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Why is Content So Important in Social Media Marketing?
Social Media Marketing for all its benefits, is often misunderstood by many who tend to reduce it to a mere game of numbers. When done right, it can actually help businesses build a stronger online presence, reach audiences of great quality in a huge quantity, and also offers new opportunities for branding. Social media marketing…
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Content Marketing Strategy in the Time of COVID-19 Coronavirus
COVID-19 coronavirus has brought treacherous times to the world. Intense social distancing and stringent national lockdowns have become the norm of the day. With manufacturing, logistics, and sales crashing, businesses have been finding it increasingly difficult to create demand for non-essential items. In light of COVID-19, high-speed Internet and an abundance of technology at our…
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How Content Marketing and Marketing Automation Better Each Other
Before we start with content marketing or marketing automation, let us first understand marketing. Marketing is defined as the process of getting your product to the prospective client. But, is it just that? In the history of products, there has never been a time when a product sat on a shelf and sold itself. The…
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13 Best Tools to Boost Your Content Marketing Efforts
Content marketing is effort intensive and requires consistent effort. A content marketing research found out that only 8% of marketers think their content marketing management is excellent and 32% of them actually said that their content management is fair or poor. Content management can be made easy and efficient if you have the right stack…
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The Benefits and Dangers of Using AI Chatbots for Customer Service
Artificial intelligence (AI) is disrupting the customer service domain, especially online. Companies are using AI chatbots on their websites and in their apps to answer customer queries and improve the customer experience they deliver. Chatbot adoption is so rapid that they are replacing live agents and live chats. Companies are excited about the prospect of…
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Tips on Creating Content for Marketing for 2020
The changing face of content marketing Content is undoubtedly at the helm of an organization’s digital marketing strategy. The realm of content marketing is an ever-evolving one, demanding new strategies and new ways of thinking with each passing year. What worked a year back may be completely irrelevant in the current year. As the marketing…
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Top Reasons Why Your Social Media Is Not Driving Audience Engagement
Social media is undoubtedly omnipresent. There are about 3.2 billion users worldwide, which is 42 percent of the world’s population! This may mean a lot to brands pursuing high sales figures and a strong social presence. But the golden rule for success remains the same: they have to engage their audience, who could be anyone…