Tag: content marketing
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What is Content Marketing?
Content marketing is a broad term given to the processes of creating content and marketing it. The content can be of many types – textual, infographs, images, videos, etc., but the core purpose is to directly or indirectly lure potential customers and to expand existing customer bases.
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Stand-Out with The Google Knowledge Graph
Imagine if the best search engine could understand exactly what you mean when you type in searches. What if Google could get you information from the internet by understanding the meaning of the words you type in instead of treating it as a random string of characters? This is exactly what Google is trying to…
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Make eBooks an Important Part of Your Content Marketing Strategy
Most businesses are now realizing the importance of eBooks in their overall marketing strategy. Unlike the short content they are used to publishing on blogs and social media platforms, eBooks can be very useful for increasing brand awareness. Most people are now moving from desktops to hand-held devices like iPads and tablets that are perfect…
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Will Content Become King Again with Google’s Updates?
In the good old days of print publishing, the publishers that had the best content garnered the most sales. Content had to be attractive, informative and accurate to be able to garner a large audience via newsstands and subscriptions. This formula for success was turned on its head with the advent of Google and SEO…
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Tactilize Simplifies Publishing Content on iPads
Millions of people around the world own and use iPads everyday. Every time a new version is released, people go into a frenzy. What if you could tap into this huge market base? What if you could share your ebooks, articles, photos, videos, etc. with all these iPad users? A new iPad app called Tactilize…
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Creating Content for Better Search Results
Alexi Douvas, from the Google search quality team explains how to create content that would perform well on Google search.
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The Secrets of Successful Content Marketing
Are you sure about the effectiveness of your content? Businesses are beginning to realize the benefits of attractive online and offline content. The term content marketing is being thrown around a lot these days but most people do not know how to effectively market their published content.