Tag: content marketing
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Take the Content Marketing Pledge with Rand Fishkin!
Content marketing is absolutely essential for any business in the current markets as it is one of the most effective ways to expand a customer base, build brand image and reputation and in turn to help the company grow. Although many companies want to take advantage of the Internet era, very few have succeeded in…
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6 Companies That GET Content Marketing!
The Internet has turned marketing strategies on its head. It has leveled the playing ground and has crowded the market. It is much tougher to stand out in the current markets as there are so many companies fighting for breathing space. Brands now have to attract audiences on their own – without the help of…
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5 Content Marketing Tips for e-Commerce Websites
Content marketing is critical for e-commerce websites. It helps bring the right kind of customers and build business credibility. Great content also helps the site stand out from millions of other e-commerce websites that has flooded the Internet. No matter how well the content is optimized for search engines, if the content is of low…
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How to Stop Worrying about Google and Start Growing Online
There’s no denying that Google has come to influence way too much in the online world. So much so that webmasters have to constantly keep in touch with what’s Google up to, to ensure that their websites constantly feed on the much needed traffic.
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5 Content Marketing Lessons from the ‘Gangnam Style’!
Psy became a household name in the remotest parts of the world with his kick-ass and super-catchy ‘Gangnam Style’. One of the most striking things about this viral phenomenon of epic proportions was that it was unexpected in many ways. For one, Psy isn’t your usual pop star – if you were to spot him…
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The Content Marketing Juggernaut that is Red Bull!
Red Bull is more than an energy drink maker – it is a huge publishing brand too. Their publishing prowess rivals that of major publishing companies with content that is extraordinary and extremely popular. Red Bull does not advertise a drink, it advertises a lifestyle. It is now being considered the shining beacon in the…
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What is the Right Keyword Density on a Page?
Keyword density is one of the key factors content creators think of most. Keywords are basically the terms people type into the search bar to get search results and web content writers often think that the more number of times they can mention keywords in a copy the higher their web pages will rank. This…