Tag: content marketing
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How to Properly Check your Site for Keyword Rankings
Ranking well for target keywords is the main focus of content marketing strategies of most companies. To check how well company websites or blogs rank in Google search results for desired keywords, companies usually conduct searches for those keywords and see if their websites or blogs show up in the results. This process can not…
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Content Marketing – The Art and Science Involved
According to the survey conducted by Gartner, the top priority for most companies will be content creation and publishing this year. However, most companies do not understand content marketing and end up with ineffective campaigns that do nothing to help the brands. This form of marketing is subtle sans glamorous and blatant promotion of the…
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How to Build a Content Marketing Strategy for Your Small Business
All small businesses should have content marketing strategies in place not only to support social media marketing but also to boost branding and search engine visibility. Consumers no longer respond to blatant advertising and will be willing to engage with your brand only if you are able to provide some value to them. Content marketing…
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The 3 Most Innovative Content Marketing Companies and their Campaigns and What You can Learn from Them
Content marketing is not a choice anymore but a necessity for companies to survive in the global markets today. However, most companies do not understand this form of marketing and hence their campaigns – not surprisingly – fail miserably. Yes, this type of online marketing does not cost a lot, but there is no use…
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Utilitarian Content Marketing is The Need of the Hour
If recent trends are to be believed, people do not want glitz and glamour. Practicality and relevancy seems to be of the utmost importance for customers and readers. Sadly, very few companies are thinking of utilitarian content marketing and most are using content marketing channels to churn out as much marketing material as they can.…
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Get on the Content Marketing Bandwagon Now!
As we reported earlier – a survey by Econsultancy shows that more than 70% of respondents are looking to increase their content marketing budgets in 2013. Also, the latest Panda and Penguin updates to the Google search engine algorithm have changed the ways of SEO. The new updates mean that content is king and only…
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And Why Exactly Does Google Love You More When You Create Great Content?
Everyone’s talking about content these days. Right now, there’s more content about content than there is about most other things, and I’m about to add to that.
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How to Create Excellent Calls-to-Action and Landing Pages
The primary purposes of all online marketing efforts are to attract customers, generate leads and increase sales. Your company blog, website and social media pages may have excellent content but they are of no use if there aren’t any calls to action telling potential customers and leads what to do next and how to connect…