Tag: content marketing strategy
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8 Tactics for Brands Ready to Raise Their Content Marketing Game
If you head over to your social media feed right now, you’ll notice how it’s full of loud brands, but only a few of them actually speak to their audience. The thing is, content shouldn’t be just king but the entire royal family. It should embody sophistication, class, and exceptional quality. Now, you’re here because…
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Guide to Content Distribution with Examples
As the co-founder and Chief Marketing Officer of Orbit Media, Andy Crestodina, famously said, “It’s not the best content that wins. It’s the best promoted content that wins.“ It’s indeed true. A mindless content generation without a well-rounded content distribution strategy is like driving a Benz without the wheels: futile. Many brands believe that the…
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Marketing to a Gen Z Audience – What You Need to Know
In 2026, Generation Z will become the largest share of the U.S. consumer population. [1] Generation Z (Gen Z or “Zoomers”) are those born between 1997 and 2012. Businesses around the globe will be thinking about how to prepare strategies to engage this emerging group, welcoming them as coworkers and marketing to them as customers.…
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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How to Use Video Marketing to Increase eCommerce Sales
One of the biggest challenges every marketer faces when promoting their brands is finding the right strategy to capture the audience’s attention. Be it content writing, social media campaigns or newsletters – you’ve tried it all and yet you don’t see a lot of traction. If you’re a marketer yourself, worry not! This one strategy…
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Building a Content Marketing Strategy For Restaurants
The coronavirus pandemic has given the catering and hospitality industry a hard time like no other recession so far. Restaurant owners – forced by the government’s decision to close for weeks – were relying only on delivery services. For many, it turned out that their presence on applications such as Uber Eats was not enough…
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4 Reasons Why Your Content Marketing Strategy Should Include eBooks
Ample data from various studies reveal that content marketing is six times more powerful than our good-old traditional marketing methods. Not to forget, content marketing significantly surpasses paid search; experts have shown that content marketing efforts generate about three times more leads for every dollar spent. So, you certainly need to have a robust content…
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The Ultimate List of Content Marketing Trends for 2019
Content marketing is a domain that transforms at an unbelievable pace. The SEO tactics that you used yesterday are not likely to work today. That’s why it’s important for you to stay on top of emerging content marketing trends. As we move towards 2019, it becomes important to change your content marketing strategy to experience…
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7 Big Content Marketing Myths That Are Stopping Your Growth
Content marketing still manages to be one of the toughest aspects of marketing your business. Incorrect/ poorly made content marketing strategies are holding companies back and they don’t even realize it. Those who excel at content marketing, usually do something different from their peers and are able to provide value. As you may have…
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5 Ways to Improve Your Content Marketing Strategy in 2016
Content marketing has evolved drastically and has become a major component of both B2C and B2B marketing. But it is easy to notice that even though there is a huge increase in the number of businesses getting into content marketing, the number of people succeeding at content marketing is comparatively low. When done well, content…