Tag: branding
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6 Reasons Why Blogging Is An Entrepreneur’s Best Bet
Successful entrepreneurs have an online presence and this presence is key to their success. The first step to establishing an online presence is to start a blog. Even before social media accounts and guest posts, entrepreneurs need to have a voice and a story that they can spread to their customers and followers. A good…
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5 Image Tools That Are Perfect For Blogging and Social Media
You have probably seen a blog post with a really good picture and wondered how bloggers have the time to design custom images. In fact, there would’ve been many times when the image for the blog post captures your attention before the blog post itself. This happens quite often on social media and is a…
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Get People to Notice Your Brand – Use Disruptive Marketing
People are bombarded with promotions and advertisements from all directions but are able to ignore the noise and pick up messages that are important to them. In the current marketing world where your messages could easily be dismissed as noise by your target audience, how do you get them to notice your message? More importantly,…
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Marketing Needs to Be Reinvented Constantly
People don’t realize the fact that we use marketing almost everyday. When we try and convince a child to eat his/her vegetables or negotiate the price of an item, we are trying to get the other person to do something differently. This persuasion is the core of marketing. However, marketing has a bad rap nowadays…
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Re-Energize Your Brand with A New Website! – Part 3
If you are planning on a new website, we have some important tips for you in this piece. Before you delete your old website and launch the new one, I’d suggest following these steps for a smooth transition.
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Re-Energize Your Brand with A New Website! – Part 2
As mentioned in the previous article of this series, creating a well-defined content strategy is the first step to creating a new website. A content strategy will help your content and online marketing teams create and publish content on your website that is effective and improves your conversion rates. After you have created and described…
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Re-Energize Your Brand with A New Website! – Part 1
As a company or brand grows, its capabilities and services also grow and these changes need to be reflected by the company’s website. You simply cannot continue using the same old website that your company had when it was a start-up. Also, web technology is evolving at such a rapid pace that your website can…