Tag: brand
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How to Advertise Way Ahead of the Times
What is a brand and how does one define it? Advertisers agree that brand equals the story of the company –although this definition was controversial until very recently. This video by StoryWorlwide gives a brief introduction about the future of advertising and what a brand is and how companies can increase brand awareness the right…
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Advertising in the Digital Age – How Consumers Interact with Products and Brands
The digital era has completely revolutionized advertising. People nowadays have access to so much information so easily that they are very well informed and very opinionated. Discriminatory and false advertising techniques that used to be so effective in the 1960s cannot be used these days. Backlash against controversial advertising is so common that Creative Directors…
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Matt Cutts Offers His Views on Choosing a Domain Name For Your Online Business
Google’s Matt Cutts shares his thoughts on choosing a domain name for an online business in the video below. He explains that there are two schools of thought surrounding the matter.