Explore blog posts on content marketing, social media strategies, SEO tips, and much more.
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According to the survey conducted by Gartner, the top priority for most companies will be content creation and publishing this year. However, most companies do not understand content marketing and end up with ineffective campaigns that do nothing to help… read more.
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Long-Awaited Twitter Ads API is Here!
Twitter is now looking to expand its ad revenues with the launch of its highly anticipated Ads API. This API now lets advertisers create rich and visually appealing ads that can be uploaded easily on Twitter. Facebook is seen as… read more.
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Six Blogging Tips for E-commerce Websites
Many big organizations and small businesses maintain their blogs, but latest surveys indicate that e-commerce retailers are yet to implement this solution. If you are one such e-tailer, understand that a business blog is a powerful tool to engage your… read more.
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Which Platform is Better for SEO – Blogger or WordPress?
Out of the various blogging platforms available on the Internet currently, WordPress and Blogger are the most popular ones and content marketers, individuals and companies use both these platforms judiciously. Blogger may have revolutionized publishing on the Internet when it… read more.
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How to Build a Content Marketing Strategy for Your Small Business
All small businesses should have content marketing strategies in place not only to support social media marketing but also to boost branding and search engine visibility. Consumers no longer respond to blatant advertising and will be willing to engage with… read more.
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The 3 Most Innovative Content Marketing Companies and their Campaigns and What You can Learn from Them
Content marketing is not a choice anymore but a necessity for companies to survive in the global markets today. However, most companies do not understand this form of marketing and hence their campaigns – not surprisingly – fail miserably. Yes,… read more.
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Utilitarian Content Marketing is The Need of the Hour
If recent trends are to be believed, people do not want glitz and glamour. Practicality and relevancy seems to be of the utmost importance for customers and readers. Sadly, very few companies are thinking of utilitarian content marketing and most… read more.
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Mind Your Language in Online Content to Improve Site Quality
Have you ever wondered if spelling and grammar are considered by Google algorithms while assessing the quality of a page and assigning rankings to that page? Well, Matt Cutts – the beloved head of the Google Webspam team, clears up… read more.
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