Explore blog posts on content marketing, social media strategies, SEO tips, and much more.
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While content plays a significant role in B2B content marketing, its benefits can only be reaped if it is applied the right way. Content can be used for product or service promotion, lead generation, and making a connection with prospective… read more.
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Survey Shows More B2B Marketers Are Turning To Content Marketing
Do you have a content marketing strategy? If yes, is it a documented one? According to a survey conducted by the Content Marketing Institute and MarketingProfs, more and more B2B marketers and organizations are turning to content marketing and making… read more.
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Is Audio The New Kid On The Block?
As content marketing strategies pick up speed, new content marketing tools like podcasts are being discovered as ways of getting the point across in marketing campaigns. Marketers are starting to realize that there is a lot more that can be… read more.
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The Top 15 Mistakes to Avoid In Content Marketing Strategy
Content is king – and if you still haven’t boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your content marketing strategy, you must plan and be consistent in… read more.
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Using Content for Client Acquisition
Experts agree that the key to effective content marketing lies in the creation of useful content. Content marketing is an on-going process that involves identifying dynamic platforms, which allow you to communicate with the target audience, without necessarily selling to… read more.
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