Explore blog posts on content marketing, social media strategies, SEO tips, and much more.
-
Social media has amplified the information explosion originally caused by the worldwide web. It is expected that in the year 2020, more than 40 zettabytes of digital information will be produced globally – that’s 5200GB of data for each person… read more.
-
Gated Content: An Unresolved Debate
To gate or not to gate? This has been a much debated marketing question, subject to oscillating public and professional opinions over the last decade. Most businesses might have already given in to the practice of putting high-value content behind… read more.
-
5 Mistakes to Avoid in Keyword Research
Keywords are an important aspect of your SEO campaign. The problem, however, is that you are spoiled for choices. So, it is not inconceivable that you can make mistakes while choosing keywords. What’s worse is that you may not even… read more.
-
Brand Journalism: An Emerging Trend
In the year 2004, McDonald’s employed a new marketing strategy that Larry Light, its chief marketing officer, called “brand journalism”. But, what is brand journalism and its relation to marketing?According to Light, it was not possible for brands to communicate… read more.
-
Key Trends in Search Marketing for 2015
Here are a few key emerging trends for search marketing in 2015 along with some handy with tips for brands and businesses: Marketers will go mobile: Mobile search is getting bigger by the day and it is quite visible in… read more.
-
Facebook 101: Native Scheduling vs 3rd Party Apps
Facebook lets you schedule posts up to six months in advance (this is called Native scheduling), so why all the fuss around third-party scheduling apps (like Swayy and DrumUp)? That’s because third-party apps come with several added features that you’ll… read more.
-
5 Characteristics of Content that Goes Viral
Everybody wants viral content. The idea that something you created can be shared and seen around the world is flattering. It’s also great for your message or your brand. But, viral content isn’t just a lucky coincidence. There are common… read more.
-
Will Mobile Marketing Steal the Show in 2015?
According to a Morgan Stanley Research survey, in 2014, the number of mobile users globally crossed 1,800 million. And this number will only continue to rise through 2015. Let’s look at some more numbers – A Statista survey revealed that… read more.
-
Content Marketing Trends and Predictions for 2015
Scientists have predicted that 2015 is going to be the warmest year on record and the price of coffee is expected to rise. However, talking purely in terms of relevance, here are some predictions that might be evoke greater interest… read more.
AI content creation & marketing platform for all your needs
Create any content – blog, social, emails, descriptions, videos, images, repurposed content etc. + ideate, collaborate, optimize, SEO or publish – all from one place