Explore blog posts on content marketing, social media strategies, SEO tips, and much more.

Feature Image Credits: Flickr Organic search, page optimisation, keyword research, search engine results pages and ranking are words that keep ringing in our mind when we think about search engine optimisation or SEO. The evolution of digital marketing came about… read more.

Feature Image Credits: Pixabay Algorithmic changes of seismic proportions have rocked the world of social media marketing, and no platforms have been worse affected by this than Facebook and Instagram. In the previous article, we looked at the types of… read more.

Social media platforms determine post placement on a user’s feed based on a series of factors ranging from the geographic location of the user to the degree of engagement with a particular brand or post. These factors (that determine how… read more.

Live videos entered the world with Facebook Live. That’s what we all assume. But there’s been a platform that gifted live streaming to the world almost a year earlier than Facebook did. Meet Periscope, a mobile application that allows users… read more.

Did you know that the average millennial watches 3 hours of videos per day? The popularity of videos is increasing and marketers are taking notice. If you wish to leverage the benefits of this new trend, put on your thinking… read more.

SEO best practices are constantly changing, along with most trends in digital marketing. That’s because the criteria Google uses to rank websites is constantly changing as well. Google updates its methods frequently to account for changes in user behavior and… read more.

When Disney decides to woo you, it pulls out all stops. The multi-billion dollar media conglomerate is a wizard at omni-channel marketing. Right from its super responsive website to its friendly team of social media genies to its imaginative magic… read more.