Explore blog posts on content marketing, social media strategies, SEO tips, and much more.
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SEO and content marketing are constantly transforming with evolving technologies and consumer behavior trends. What worked for SEO yesterday may not work today as search engine algorithms are continuously being altered. Content marketing strategies that were relevant in 2017 maybe… read more.
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15 Top Brands to Follow for Content Marketing Inspiration
Content marketing is more of an art than a science. Every day, creative content marketers find new ways to engage their audience through content. As technology advances and new channels manifest, content marketing trends evolve and present more opportunities for… read more.
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16 Phenomenal Examples of Copywriting to Draw Inspiration from
Media expert and philosopher Marshall McLuhan once rightly said, “Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.”… read more.
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10 Ways to Make Your Viral Marketing Campaign Succeed
Dotcom giant, author and social media influencer Seth Godin has seen it all in the world of product marketing, advertising and promotion. One thing he’s seen evolve is viral marketing. From being a simple marketing message that just got lucky… read more.
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How to Turn Blog Visitors into Hot Leads? Use these 8 Business Blogging Best Practices
The right content and tone of voice can help attract and convert tons of blog visitors into high-potential leads. Not convinced? Customers tend to associate with businesses who seem more trustworthy and less risky. That’s why athletes spend a $100… read more.
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Let’s Be Honest: The Art of Honest Writing in Marketing
Popular food brand Kellogg’s found itself in hot water in 2010 when it claimed its product Rice Krispies contained vital Vitamins A, B, C and E, which were necessary for the healthy growth and development of children. The multi-million dollar… read more.
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Combining Offline & Online Content Marketing: How to Ace It Like a Boss
Feature image credits: Pixabay When today’s marketers think of content, their minds automatically moves towards blog posts, podcasts, YouTube videos and more. Essentially, they focus only on online content forms, believing them to be the sole route to success. It’s… read more.
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A Guide to Content Marketing for Small Businesses
Small businesses have it rough at the beginning. If no one knows that you or your product or service exists, how are you going to succeed in an ever-changing and competitive market? Small businesses do not have a plethora of… read more.
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Navigating the Changed Social Media Algorithm: Twitter, LinkedIn & YouTube
Social media algorithms have such a massive impact on social media channels. In the first article of this series, we saw how the new social media algorithms were affecting social media as a whole, and in the second article, we… read more.
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Building Businesses Through Conversational Marketing
Two-way communication is the key to building healthy and lasting relationships in all walks of life. That said, open conversation is imperative for a business to develop a greater understanding of their customers’ needs and deliver services that solidify their… read more.
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