Explore blog posts on content marketing, social media strategies, SEO tips, and much more.
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In 2019, content marketing revenue will exceed $300 billion. This increased interest means only one thing about content marketing – it’s helping businesses achieve their marketing goals. Business owners and marketers will do well to update their content marketing knowledge… read more.
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7 Popular Content Types that Are Potent Lead Magnets
Lead magnets, in digital marketing, are an effective way to capture contact details of your target groups and convert them into paying customers. Essentially, lead magnets can increase the conversion rate of your inbound traffic. However, many small businesses ignore… read more.
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Get Yourself Acquainted with these Content Marketing Stats for 2019!
2019 is almost upon us, and with just one month left in the calendar year, it’s time marketers took stock of what new changes content platforms have in store for them and plan for their content marketing efforts. Stay… read more.
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Are You GDPR Compliant? New Study Claims that Only 50% Content Marketers Are
Ever since GDPR was enforced in May 2018, content marketers have been in a state of uncertainty. The induction of GDPR brought with it several challenges, compelling marketers to rethink their entire content marketing strategies. However, despite the strain, GDPR… read more.
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The Ultimate List of Content Marketing Trends for 2019
Content marketing is a domain that transforms at an unbelievable pace. The SEO tactics that you used yesterday are not likely to work today. That’s why it’s important for you to stay on top of emerging content marketing trends. As… read more.
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What is Conversational Marketing? How to Apply It in 2019?
The ability to personalize interactions with customers is every marketer’s fantasy. In fact, according to Accenture’s Personalization Pulse Report, even customers prefer conversational interaction with brands. Today’s chatbot technology and social media listening have made this fantasy a real possibility.… read more.
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How to Build a Popular Blog from Scratch
Small businesses with blogs generate 126% more leads than those without. Further, blogs are known to improve SEO and website traffic referrals. As we move towards 2018, blogging remains an indispensable online marketing tactic to increase exposure and drum-up business.… read more.
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5 Marketing Managers Share Tips on How to Generate Business through Social Media
According to LyfeMarketing, 60% of the marketers who participated in this study said that they struggled with measuring the ROI of social media activity. This could be because your social media activity isn’t focused on generating business and is instead… read more.
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7 Undeniable Reasons Why Text-Based Marketing is Still Super-effective (& How to Leverage It)
Text-based marketing creates a certain urgency and intimacy that’s missing from other forms of marketing. Provided that personal devices are most-used amongst most audience types, text-based marketing becomes relevant to all industries. However, there’s also a certain element of annoyance… read more.
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Cartoon to Stun: Your Guide to Using Cartoons to Create a Stunning Content Marketing Campaign
What was your favourite comic strip growing up? If you were like me, you’d find yourself glued to the newspaper when Calvin and Hobbes, Peanuts and Garfield made their weekly appearance. Nothing could distract me from my vantage point on… read more.
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