Category: Social media marketing
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How to Use Affiliate Marketing Videos for Success
It’s no news that grabbing your audience’s attention today has become more difficult than ever. All you have is 8 seconds (!) to capture their interest and communicate your message. This continuously shrinking attention span means that there will be more takers for a minute-long video as opposed to a 2-page-long article. So, if you’re…
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11 Content Marketing Strategies Brands Should Use On Instagram
Content is king on Instagram, a social media platform with around 1 billion active users. It’s the only arsenal for brands that want to grow and attract their ideal customers. However, Instagram has evolved with the rate at which brands leverage the platform to win the hearts of their target audience. The competition is now…
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A Sneak Peek Into Social Fresh 2022 – And Some Bonus Tips to Boost Your Social Media Marketing Skills
The world of social media is everchanging, and to be a skilled social media marketer, it is important to stay on top of the latest trends. To stay in the loop about the changing trends in the industry and improve your social media marketing skills, there’s no better way than to learn from industry leaders…
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9 Breakout Social Media Content Trends in 2022 (And Some Time-Tested Ones too!)
Is your brand stuck at measuring likes on Facebook posts and followers on Instagram? Organic reach on both platforms is declining as people start following more pages intensifying competition in their news feeds. Lately, social media platforms are finetuning their algorithms to serve content in the most relevant way to their users. What this means…
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How to interact with your customers on multiple social media platforms?
To avail the benefits of social media, you must focus on building your online presence and start engaging with your customers today. Companies that were quick to jump on the bandwagon of digitally-powered communication are now seeing mind-blowing results that stemmed from a simple registration on these platforms. The truth is – the new interactive…
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Top 12 B2B Content Marketing Trends for 2021
Over the past few years, B2B marketing has seen some dramatic changes. While networking, site visits and face-to-face meetings were once considered the only way to bring more business, today even B2B marketers need to have a presence online. B2B content marketing has become a very important lead generation avenue, and no B2B marketing strategy…
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Use These 5 Linkedin Strategies to Generate More Leads
As a leading platform to make meaningful business connections, LinkedIn is at the top of most lists when it comes to lead generation. It seems easy enough – you connect to people from your industry, engage in conversations, and create partnerships that will enable you to grow your business. But, maybe because so many marketers…
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What Types of Social Media Content Can Businesses Post on their Social Channels?
Social media is a powerful channel that can be used to boost your business, if used to its advantage. Today, we consume a lot of information online, and with a large portion of our days spent on social media, there’s no doubt that the content put out on social media pages of businesses is of…
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6 Reasons Why Blogs and Social Media Are Important in Recruiting Talent
In the past decade, hiring processes have changed drastically. It isn’t just about the qualifications, formal education, or work experience. For example, associate certification in project management might be required for leadership roles. Hiring managers are increasingly focused on cultural fit – which typically translates to better employee satisfaction and lower turnover rates. One good…
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How Content Marketing and Marketing Automation Better Each Other
Before we start with content marketing or marketing automation, let us first understand marketing. Marketing is defined as the process of getting your product to the prospective client. But, is it just that? In the history of products, there has never been a time when a product sat on a shelf and sold itself. The…