Category: News

  • #MoetMoment Campaign Encourages Consumers to Share their ‘Popping the Bubbly’ Occasions

    A celebration is incomplete without a bottle of bubbly, especially one from the iconic Moët & Chandon brand. That’s exactly what the champagne house wants to reiterate with its latest social media campaign #MoetMoment.

  • Google Signs Multi-Million Dollar Cross-Media Advertising Deal with Publicis

    In a sign that underscores the growing demand for advertising on digital platforms, Google has signed a multi-million cross-media advertising deal with Publicis Groupe, one of the ‘Big Four’ advertising companies in the world. The contract was signed through MediaVest, a subsidiary of Publicis.

  • LinkedIn’s New App ‘Intro’ Targeted at Mobile Email

    LinkedIn has unveiled a new mobile app that provides a better email experience and enablers users to make more informed decisions on adding potential business connections on their smartphones. Called ‘Intro’, the app provides a summarized profile of the sender above the email client. The profile comprises the sender’s picture and small professional bio. When…

  • Facebook Home Now Friendlier to Flickr, Pinterest and Tumblr

    The Facebook Home lock screen has opened up new content to Android beta testers. The Facebook Home software allows Android users to bring content and updates directly to their lock screen. Users can now access third-party applications on the lock screen without unlocking their phones. This means Pinterest, Flickr, Tumblr and Instagram posts and photos…

  • Richard Rosenblatt Bids Adieu to Demand Media

    The Co-founder, Chairman and CEO of leading content and social media company Demand Media resigned as Chairman and CEO on Oct 14, 2013. The company’s co-founder Shawn Colo will serve as interim CEO until such time as the board finds a replacement. Rosenblatt’s departure comes at a time when Demand Media is planning to split…

  • Luxury Experiences Doled Out on Social Media by Four Seasons

    Although the benefit and importance of adopting content marketing has been widely touted by many companies, not many are have adopted it fully or even know how to. Moreover, very few companies are willing to be daring enough to stand out and be innovative with their content marketing campaigns. However, one brand – Four Seasons,…

  • Bidding Goodbye to Twelve Yahoo Services

    Yahoo seems to be in the mood for some summer purging. It has brought under the axe a total of twelve of its products and services, which will phase out by the end of September. The list includes AltaVista- web’s primeval text based search engine and the more recent Yahoo Axis.

  • Hashtag Comes to Facebook!

    One of the most popular features on Twitter – the hashtag, is now on Facebook. Although Facebook and Twitter are bitter rivals, it hasn’t stopped Facebook from capitalizing on the popularity of the hashtag. Facebook is not the only website to adopt the hashtag. A few months back, popular image sharing website – Pinterest, made…

  • Tumblr Acquired by Yahoo!

    The popular blogging platform – Tumblr, was recently acquired by search engine giant Yahoo! After days of speculations about the possible sale of Tumblr, Marissa Mayer – CEO of Yahoo confirmed the news via her Twitter account. Around the same time, founder and CEO of Tumblr – David Karp also confirmed the news of the…

  • Users will Be Amazed with the New Google+

    The Google I/O is an eagerly awaited even every year and is a Mecca for techies and geeks. This year attendees were not disappointed as Google announced the launch of a host of new applications, features and changes to existing Google products and services. Perhaps the most important launch at the event was that of…