Category: News
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Apple Acquires Social Media Analytics Firm Topsy
Apple Inc. wants to gain keener insights into conversations around its brand. That’s the feeler the iPhone maker recently sent out with the acquisition of social media analytics firm Topsy Labs. Of course, the tight-lipped and secretive company would not reveal the strategic reason behind the move. Its spokesperson said that the acquisition was in…
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What Google Wants You to Know Again: The 100 Links Per Page Guideline is Gone
This week, Matt Cutts talked about the permissible number of links on a webpage. SEO professionals, content marketing professionals and webmasters have been wary of adding too many links on a page for the obvious reason that it will spring search engine spiders into a spam alert. The understanding floating around is that any more…
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Twitter’s Age-Screening Process Aimed at Keeping Minors from Following Alcohol Brands
If you want to follow an alcohol brand on Twitter, get ready to share your birthdate first. Operational from November 25, Twitter users will need to go through an age-screening process, one the micro-blogging site calls a ‘safe and responsible’ step for brands to connect with the right audience.
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Non-Profits Relying on Content Marketing for Public Outreach
Content marketing has been instrumental in enhancing customer engagement, increasing website traffic and driving sales for businesses. Now, not-for-profit organizations are also reaching out to their target audience through relevant, branded content. A new study conducted by the Content Marketing Institute and Blackbaud, a company providing software and services to non-profits, points to the increasing…
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Google Books Lawsuit : Judge Rules in Google’s Favor
For eight long years, Google has been embroiled in a legal dispute with Authors Guild. The bone of contention has been Google Books, a service allowing internet users to locate and preview millions of books from publishers and libraries worldwide. Now, a federal judge has ruled in favor of Google Books, deeming the service to…